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Smith peppergrinders commercials

Project Summary

Smith Peppergrinders is a fictional company that serves as the main subject matter for this commercial campaign. The concept developed from my enthusiasm for cooking and my appreciation for fresh-ground pepper, as opposed to the dried-out alternative that is sadly still the norm.

Each commercial attempted to connect with the audience in a slightly different way. Using a quirky (but inherently credible) French chef in the first, my aim was to get consumers to believe that food simply can't be amazing without pepper from a Smith grinder. The second, with a little help from "Uncle Earl", showed that even those who may have lower standards elsewhere, still don't settle for mediocre pepper.

programs and Skills

  • Premiere
  • After Effects


Commercial 1

Commercial 2