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Africa Oasis Poster Campaign

Project Summary

The goal of this poster campaign was to bring attention to the Africa Oasis Project, a non-profit organization committed to providing the people of Africa with clean, safe water.

My concept was based on the fact that many of us are so used to the luxury of water, that we often don't even notice its presence. In order to communicate this, I brainstormed familiar objects that not only contained the word "water", but completely relied on it.

I then removed that word, challenging the viewer to fill in the blank and see these items from a different perspective. Suddenly, it becomes much more apparent what the main component of these objects is. If not for water, what would they be? Could they still exist?

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programs and Skills

  • Photoshop
  • Illustrator
  • Photography


AOP Poster 1

AOP Poster 2

AOP Poster 3